SEO FAQs | Kat Rodrigues
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What is SEO?

SEO stands for Search Engine Optimisation. While it involves heaps of factors, what it boils down to is how friendly your website (and the content) is with Google search. If your content is written well and your developer built your website using SEO best practice techniques, Google will have an easy time understanding what your site is about. This gives you a better chance of being shown on the first page of search results (the dream!).

Isn't SEO just about keywords?

Short answer: NOOOOOO!

Long answer: Look, keywords used to play a slightly different role to what they do now. You could stuff them in like crazy and it may have helped your results. These days, Google is much smarter and knows if you’re trying to beat the system. So while keywords are still important, they require strategy, self-control and to be written in a natural, user-friendly way. In other words, your copy needs to connect with people first, THEN Google. Which is why it’s a good idea to hire a professional SEO copywriter to write your copy. Now if only you knew where to find one…

Is there an ideal or minimum word count?

Technically, no. Well, not according to Google. What’s more important is that the content on the page is informative and easy to read, not waffling on just to fill up space. The idea is to write for as long as you need to to get the message out and no longer. I work to a 400 word per page average, but it varies depending on the subject matter and blog posts are often much longer.

Can you get me on the front page of Google?

If you were happy to appear on the front page for any old search phrase (i.e. south african honey bee vintage wallpaper) and then sure, I could probably do it. But I’m guessing you want to rank for the terms your customers are searching for, right?

I can certainly apply the techniques required to give you the best chances of ranking, but keep in mind that your competitors might be doing the same thing and they may have some advantages over you (such as a website that’s been around for ages and has tons of traffic). So in short, no, I can’t guarantee anything, but I can certainly give you the best possible shot of getting there.

How do you know what keywords do use?

There’s a lot to be said for common sense when it comes to choosing keywords. That and knowing the language your customers use. But other factors include competition, location and buyer intent. I use my training and experience, pairing it with some helpful research tools and weigh up the best options for your business.

Do I need to blog if I want SEO results?

There are websites ranking really well that have no blog and there are websites with blogs that are nowhere to be seen. So blogs aren’t some magical ticket to SEO stardom. That said, if you blog well and you blog consistently, you’re giving yourself a MUCH better chance of ranking than your competitors who aren’t. Just like with keywords, this needs to be done strategically… you’ll need to be choosing the right keywords (longtail keywords in this case) and writing them in a Google (and people!) friendly way. You might want to call on a professional to help with your strategy and do them yourself or even outsource the lot if you’re time and resource poor.

Does SEO work with all websites?

This is a tricky one because there are always exceptions to the rules. But I can tell you that while some website platforms (i.e. WordPress) are an SEO dream to work with, there are others (like Wix) that make life very difficult and should be avoided if you have the choice. And no, the former don’t need to cost an arm and a leg. If you’re not yet at development stage, perhaps book a consultation with me so we can discuss your options and develop a strategy. Remember that cutting corners now will usually end up costing you time, money and customers in the future.

Can I speed up my SEO by buying backlinks or something?

You know what they say… “if it looks too good to be true…”? That applies here. BIG TIME. If you’re trying to cheat Google’s system, they will eventually find out and you will be punished. Sounds dramatic because it is. If you need your website to generate leads, then do SEO the right way. It’s slower but it’ll pay off. Cut corners and it’ll get you nowhere.