Social Media Questions Answered | Kat Rodrigues Copywriter
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Social Media FAQs

Do I need to use social media?

While social media can be a powerful tool to attract or interact with customers and clients, it’s not for everyone. And if it’s not done well, it can even be damaging to your brand. So before you throw yourself into every social platform, you need to think about the following:

 

What are your marketing objectives?

Who are you ideal customers/clients and where do they hang out online?

Do you have the time/resources to manage social media accounts?

 

…And these are just the tip of the iceberg. If you don’t have a dedicated marketing person (or team) developing a strategy, it’s a good idea to call someone in who can help. Making smart decisions early on about where to focus your marketing efforts can potentially save you a lot of time/money/headaches in the long run.

 

And yes, I can help with that! Just drop me a line and we can organise a time to have a friendly chat.

What's the best social media platform?

There are 3 main factors in deciding what the best social media platform is for your business:

 

  1. What are you selling/promoting? (Is it a product or service)
  2. Where are your ideal customers hanging out online?
  3. Who will be managing the account and how much time do they have?

 

If you need help deciding which is best for you, feel free to book a consult or strategy session with me.

Or, if you know you don’t have the time/resources to do your own, I also offer social media management packages.

How often do I need to post?

This all depends on which platform you’re using and what you’re goals are. But even then, there is no “magic formula” with social media as it all comes down to the quality of your content and the way your audience responds to it.

Can you buy me social followers?

Sure, it’s possible to buy followers but there’s absolutely no reason to do this. Firstly, many social platforms have ways of identifying these followers and disabling their accounts. Secondly, they won’t result in interaction OR conversion, the two main goals of using social media. In other words, they’re a waste of space… and money.

Why is everyone so obsessed with video right now?

At the moment (this could change!) video is receiving a higher level of interaction and organic reach than any other medium on social media. Not just professionally produced video, either. Even video shot on smartphones or via Facebook live is a wonderful way of reaching your audience in a fun, engaging and authentic way. So don’t be scared off by video just because you think it’s crazy expensive or complicated.