While social media can be a powerful tool to attract or interact with customers and clients, it’s not for everyone. And if it’s not done well, it can even be damaging to your brand. So before you throw yourself into every social platform, you need to think about the following:
What are your marketing objectives?
Who are you ideal customers/clients and where do they hang out online?
Do you have the time/resources to manage social media accounts?
…And these are just the tip of the iceberg. If you don’t have a dedicated marketing person (or team) developing a strategy, it’s a good idea to call someone in who can help. Making smart decisions early on about where to focus your marketing efforts can potentially save you a lot of time/money/headaches in the long run.
And yes, I can help with that! Just drop me a line and we can organise a time to have a friendly chat.