Copywriting & Social Strategy: Maui Now | Kat Rodrigues Copywriter
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Maui Now

  • lifestyle brand copywriter
  • lifestyle brand copywriter
  • lifestyle brand copywriter
  • lifestyle brand copywriter

About This Project

Maui Now is an Australia startup (launched in Feb 2017) selling His & Hers tanning oils. I was brought on to create a tone of voice guideline and social media for the brand as well as write website copy and develop a handful of taglines and hashtags. Unlike other tanning brands who market primarily to females, Maui Now aims to appeal to both sexes, using copy that’s cheeky, fun and a little bit sexy.

Category
Social Media, Website Copywriting
Tags
hashtags, Instagram, lifestyle brand, marketing strategy, social strategy